Ayaz Nanji says, “The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn.

The analysis examined five years of US Google Trends data for four key industries—automotive, finance, retail, and travel—to determine how search volume and topics vary from season to season.

Below, key findings from the report.

Search Volume

  • Automotive: Search volume about automotive keywords traditionally spikes and dips throughout the year, with the spring and summer months being especially volatile. Early May and July are when the highest search volumes occur, whereas the second-lowest is in early June”.

Seasonal Search Trends by Industry

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