Greg Finn says, “There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchases or rented lists simply don’t work.

Using data from their MailChimp’s anti-abuse system, graphs were created around key metrics and the correlation of public lists”.

Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime

Marketing Land

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