Jonathan Pavoni says, “The heart of the inbound marketing is about attracting strangers from across the internet and nurturing them into delighted customers.

The question becomes how do you attract these strangers, and then build the necessary credibility and trust that is essential to a long term business relationship? The answer is content.

Content is all of its forms, e-books, white-papers, blogs, case studies, videos, and infographics are how organizations are capturing attention, building credibility, and eventually closing sales. In this blog post I would like examine how you can use specific types of content to positively influence the sales process at every level”.

From Prospect To Customer: How Content Influences the Entire Sales Process

HubSpot

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