Pete Prestipino says, “One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance metrics from a marketing standpoint, but the poor deliverability rates you likely experience could be causing long term damage to your brand.

EmailAnswers.com, a provider of email list cleaning and validation services, wants to make sure email marketers aren’t sending to undesirable or invalid email addresses and has launched Purelist, a real-time email list cleaning service web application”.

Real-Time, Automated Email List Cleaning

Website Magazine

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