Rob Rasko says, “Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions.

Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” and 22 percent predicting that it is “where all online advertising is headed.” Only nine percent labeled it “a fad soon to be forgotten.” Powerful stuff.

Deeper into the findings that we unearthed, we found even more compelling digital gems – the kind that would convince any interactive industry stakeholder interested in driving results derived from the synchronicity between content and advertising to get off the fence and truly go “native””.

Marketing Soothsayers: It’s Time To Go ‘Native’ With Your Advertising

Marketing Land

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