Elaine Yavorcik says, “On the day of your birthday you may expect the dozens of happy birthday texts, calls and Facebook messages from your friends and family. What you may not expect, are the many personalized birthday emails and offers you receive from your favorite brands.

Because birthday emails are inherently sentimental and delightful to customers, they are a quick and easy win for any brand looking to enhance customer relationships. In fact, in a recent Experian Marketing Services audit of birthday email campaigns, we found that sending birthday emails is one of the most effective ways for brands to increase unique click rates, transaction rates and revenue for their email program”.

Why birthday emails should be a part of every marketer’s program

‘Experian Marketing Forward’ Blog

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