‘How to Build a Blogging Content Studio’ – ‘MarketingProfs’ Blog
Matthew Stibbe says, “For the past year, we at Articulate have been constructing an efficient and repeatable process for producing and promoting remarkable content for our blogs and for our clients.
The key point here is “efficient and repeatable.” Our blogs, Bad Language and Turbine, have been around for a long time, but we updated them only sporadically.
We found it easier to recommend marketing and copywriting techniques to clients than to do it for ourselves (we were, in a sense, like a doctor who smokes).
The following hard-won tips are derived from a lot of trial and error; basically, we’ve stumbled in the dark so you don’t have to”.
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