‘How to Structure Your Content Marketing Team’ – HubSpot
Corey Eridon says, “Gone are the days where content marketing is a “nice to have” or an “experiment” with which to dabble. Content marketing budgets are increasing — in fact, 71% of marketers are getting more money thrown at them to grow their content marketing programs.
But with more budget comes more responsibility. Modern content marketers are accountable for actual revenue, and their team must be structured in a way that has … well … a structure in order to hit their targets. What that structure looks like can hugely impact your program’s effectiveness — whether a fledgling content program takes off in the first place, or whether a successful program stalls or tanks”.
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