Amy Rodgers says, “Econsultancy’s third annual Cross-Channel Marketing Report has found that two-thirds of responding companies (67%) agree their priority is for “all key marketing activities to be integrated across channels.”

The report, published in partnership with Oracle Marketing Cloud, is based on a survey of 956 marketers and assesses how businesses are progressing with cross-channel strategies”.

Marketers prioritise cross-channel approach, but struggle with execution: Report

‘Econsultancy’ Blog

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