‘The Persistent Gap Between Mobile Devices And Web Traffic’ – ‘Marketing Land’ Article
Greg Sterling says, “A new report on Q2 201 4 smartphone traffic in North America from ad-network Chitika prompts us to take another look at the curious gap between mobile device share and what might be called traffic share. It once again raises the question: which set of metrics is more important?
The Chitika data above show the iPhone with 52.3 percent of North American smartphone traffic. That compares with comScore data showing the Apple handset with 41.9 percent market share in the US. By comparison, StatCounter shows the iPhone generating 48.9 percent of mobile web traffic in North America and Android devices (in the aggregate) responsible for 44.6 percent“.
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