‘How to Avoid Becoming a Marketing Fossil’ – HubSpot
Katie Burke says, “In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on account of her inability to execute a last-minute campaign on her own. Paul is quick to note that Anita is not alone: There are countless marketers who know a lot about the 4 P’s and marketing strategy, but don’t have the skillset to create a campaign that matches how their prospects and leads buy in the 21st century“.
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