‘How to use machine learning to enhance your marketing campaigns’ – ‘Econsultancy’ Blog | Internet Marketing NewsWatch

Jeff Rajeck says, “Machine learning sounds like something that computer nerds do, but not marketers.

Well, here’s a dip-your-toe-in introduction to how anyone can use machine learning to improve their digital ad campaigns.

Machine learning is an intriguing topic. Whether you’ve read about US retailer Target discovering a young woman was pregnant before she told her parents or you have seen it in action with Amazon recommendations, it’s exciting to think that computers can do things which seem almost magical”.

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‘How to use machine learning to enhance your marketing campaigns’ – ‘Econsultancy’ Blog