Noah Jessop says, “Despite the rise of social media, mobile apps, and other forms of communication, email remains the number one way for many marketers to keep in touch with their customers.

Yet, using email appropriately requires a deft touch. Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients’ inbox in the first place. Hence the two critical “Ds” of email marketing: decision and delivery.

Current email strategies require competencies in both areas. Here are the top things you can do today to improve your decisions and delivery, and ultimately lead to improved customer engagement”.

The Best Path to the Inbox: From Decision to Delivery

MarketingProfs

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