Lindsay Kolowich says, “Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore?

In an overcrowded market where everyone has the power to create content, it’s really difficult for marketers to get an edge — we’re all competing for our message to be the one that catches our audience’s eye and makes them click (and hopefully eventually become customers)”.

Conversion Copywriting: Words & Phrases That Make People Click 

HubSpot

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