‘Boost Consumer Trust Before the Holidays’ – ‘Website Magazine’ Article
Allison Howen says, “Holiday e-commerce sales grew 9.3 percent to reach 95.7 billion in 2013, which is a pretty big increase despite some high profile security breaches putting a damper on consumer trust.
To gain both consumer trust and dollars during 2014’s holiday season, merchants should be working toward building better relationships and experiences with their customers now. After all, Black Friday is already less than four months away”.
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