Courtney Eckerle says, ““Most of our lives we spend not as marketers, but as recipients of marketing,” said John Lavey, President and Chief Operating Officer, Hammock. 

As consumers, his team was experiencing email fatigue, and knew their newsletter was part of the problem. Read on to learn how they combated this by simplifying email content and design, and renamed the newsletter to represent a refocus on idea cultivation and problem-solving“.

Email Marketing: Simplifying email content increases open rates 48% for B2B company

MarketingSherpa

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