‘Five Ways Marketers Can Benefit From Online Reviews’ – ‘MarketingProfs’ Blog
Jan Vels Jensen says, “For customers, it’s never been easier to interact with brands. If you love the shirt you just ordered, you can leave a glowing review on the company’s website. If the service at a new restaurant was awful, you can tell the world on a customer review site. If you can’t figure out why your package hasn’t arrived yet, you can ask the brand on social media.
Your voice as a customer is loud and clear.
Even as customers like being heard and having a say, businesses also benefit from consumer feedback. Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI, profit, and click-through rates) to the qualitative (like the building of trust with customers, better brand reputation, and customer satisfaction)”.
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