‘How To Measure The ROI Of Your Social Media Marketing’ – ‘Business 2 Community’ Article
Alisa Meredith says, ““What’s the ROI of your mother?” Ah yes, the famous “You can’t measure the ROI of social media” answer from Gary Vaynerchuk.
It is appealing to believe this. If it’s true, you don’t need to answer to anyone for your success or lack thereof, on social media. But, we think this is a smokescreen and a lazy answer to the question, “How do I know if my social media marketing is working?”
The truth is, it’s not so different from measuring the success of any other marketing effort. I’ll grant you that some of the “soft” benefits, such as brand awareness and the indirect influence of social media interactions and presence on sales can be difficult to measure, but there are several social media success indicators to watch“.
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