Kendall Allen says, “We’re all familiar with the lauded “case study.”

As agencies, we pursue them to illustrate our own performance, which can help us win more business. As publishers or ad tech suppliers, the right case study helps us validate our products and services, opening up new doors when properly played. As brands, a brilliant case study on the work we’ve spearheaded may help us internally, as we argue for new budget or authorization to innovate.

On stage at industry conferences, or when talking to editors and reporters, the case study validates us all”.

Interactive Marketers: Let’s Make Case Studies More Valuable

Marketing Land

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