‘Twitter Tests Promoted Video for Advertisers’ – ‘Mashable’
Jason Abbruzzese says, “First, promoted tweets; now, promoted video.
Twitter has announced the beta launch of promoted video, a new advertising option that allows advertisers to upload videos and track user engagement.
“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” wrote David Regan, senior product manager of TV and video at Twitter, in a blog post”.
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