Martin Beck says, “When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital.

It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local businesses before visiting in person, compared to 12% for Pinterest and 11% for Twitter”.

Before Millennials Go Shopping, They Turn To Facebook

Marketing Land

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