Todd Wasserman says, “If you see a Facebook ad on your phone for a shirt and then bought that shirt 18 hours later on your desktop, should the mobile ad get the credit?

Facebook believes it should — and is rolling out “cross-device reporting” on Wednesday to make that case to advertisers. The new feature lets advertisers see where a consumer saw an ad, the device they used and then the device they used when they “converted” or bought the product.

The tracking is made possible via a small snippet of code called a “conversion pixel.” Advertisers who want to see what ads consumers were exposed to can put the conversion pixel into a site or app. Using the tool, marketers will be able to see how many people converted. Facebook also has an option to target an audience that’s similar to the consumers who converted”.

Facebook Lets Advertisers See Which Ad on Which Device Led You to Buy

Mashable
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