Allison Banko says, “For B2B marketers, this year is all about video — or at least it should be. According to B2B Marketing’s “Social Media Benchmarking Report 2014” (link in the Related Resources section), videos rank as the best-performing content in the B2B space. 

With videos, however, engagement can emerge as a major pain point. When content is playing freely behind a screen, it can be a struggle to turn that monologue into a dialogue. Learn how VMware interacted with its video audience by hosting a Google Plus Hangout that not only actively engaged customers, but resulted in a 1,600% ROI“.

Video Marketing: How VMware’s Google Plus Hangout produced a 1,600% ROI

MarketingSherpa

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