‘A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps’ – ‘Copyblogger’ Blog
Demian Farnworth says, “Jack Ungulate is a strange bird.
When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down.
Each time, every time.
He also has a routine with his steel-toe boots. The left one must go on first, then the right. But he takes them off in reverse”.
A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps
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