‘Marketing trends in the age of continuous partial attention’ – ‘Econsultancy’ Blog
Sebastian Gutierrez says, “The growing prominence of mobile and online shopping has challenged marketers to refine and tailor how they target the ‘always on’ consumer.
Retail hours are a thing of the past and the individual lifestyles of consumers are becoming relevant to targeted campaigns.
The optimisation of brand websites and email marketing content for mobile devices is becoming ever more sophisticated as a result, and is increasingly tailored to smooth the customer experience.
This new 24-hour retail market means marketers have to engage customers across a range of devices at all stages of the purchasing journey”.
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