‘What’s Stopping Sales From Embracing Social Selling?’ – HubSpot
Jim Keenan says, “I’m a huge advocate of salespeople. I love sales. But the longer I’m a consultant, the more discouraged I feel. They just don’t get it.
Social selling is a prime example. When I meet with clients and talk to salespeople, not nearly enough are using social media.
Yes, every salesperson uses LinkedIn to find people and get introductions. Maybe they research a prospect’s profile before a call. But that’s not what I mean.
To me, fully leveraging the social aspect of social media means joining and getting involved in LinkedIn groups, creating content on a blog or social network to spur relationships and earn followers, disseminating insights, and engaging with strangers to turn them into contacts”.
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