‘8 Steps for Lasting Content Marketing Plan Success’ – HubSpot
Robbert van den Heuvel says, “Content creation and marketing will only be successful if you have an organized content marketing plan as a roadmap for every task.
Business owners and marketing departments often get discouraged with the ever-changing best practices for blog writing, SEO, and the social web.
Businesses also tend to laser focus on blog writing and forget to produce weightier content like ebooks and guides.
This type of content is crucial for the success of the inbound marketing portion of your content marketing plan”.
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