‘How to Use Facebook for Targeted Content Promotion’ – MOZ Blog
Paddy Morgan says, “As much as content and advertising agencies would like you to believe it, content produced by a business doesn’t just go viral on it’s own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn’t need you to push it anymore. Those of you who have read Good to Great may be making associations with the flywheel principle, but that’s a post for another day!
In this post I want to talk about one of the ways you can give your content a nudge in the right direction and get more people looking at it: Facebook advertising”.
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