‘Do your calls to action grab users’ attention?’ – ‘Econsultancy’ Blog
Graham Charlton says, “There are many factors that can influence the design of your call-to-action and it’s certainly a feature that benefits from extensive testing and tweaking.
An effective CTA should leave the shopper in no doubt about the next step they need to take to add an item to their basket, complete a purchase etc.
To achieve this, they need to catch the user’s attention, and eyetracking is a great way to measure the effectiveness of different CTA designs.
Thanks to Luke Hay, Research and UX Director at noporkpies, we have some useful tests on CTA design for you”.
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