Pete Prestipino says, “Today’s consumers (end-users) are looking for a personalized encounter on the ‘Net and digital publishers are increasingly focused on providing an optimal experience and are actively integrating solutions to make it happen. 

Real-time content optimization engine Dynamic Yield for example, has released a new solution that will provide online publishers an opportunity to provide their website visitors such a personalized experience around news content“.

Personalized Content with Dynamic Yield

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