Rob Beatty says, “Building an email is a complex process met with the intention of creating an engaging, easy to read, informative and attractive final product. To keep up with advancing technology, emails also need to be readable on multiple devices like smartphones and tablets. Optimizing email for mobile and other advances in technology is important. With all the different optimization tactics out there, many email marketers constantly wonder, “What is the best approach for me?”

On Thursday, August 21st my colleague and design expert, David Kepets, will present a webinar on an array of creative tactics and best practices email marketers can use to give their campaigns an extra boost. During the presentation, he will provide real-life examples to help explain why certain tactics work better than others, including a whole section dedicated to responsive design vs mobile-friendly approaches to optimizing email for mobile. In anticipation of this event, I would like to share my take on this debate”.

The responsive design/mobile-friendly debate: A designer’s take

‘Experian Marketing Forward’ Blog

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