‘Why You Need to Stop Neglecting Your Old Content’ – HubSpot
Pamela Vaughan says, “Raise your hand if this sounds familiar …
As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh.
But have you ever noticed how fast that new content becomes “old” content? Posts quickly get pushed off your blog homepage, and offers stop getting promoted. You put all this work into creating the new stuff that you fail to realize how much you’re neglecting the old”.
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