‘6 Social Media Analytics to Track’ – ‘Website Magazine’ Article
Allison Howen says, “Brands around the world are putting valuable resources, including time and money, into their social media initiatives every single day.
To make sure that these resources are not being wasted on the social Web, it is important for marketers to pay close attention to the performance of their social media campaigns. Fortunately, both Facebook and Twitter offer rather detailed insights into how well marketers are engaging their audiences”.
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