‘7 Email Reactivation Campaign Insights’ – Return Path
Julia Peavy says, “Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path’s recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work? 1. Over 25% of email addresses in the databases of the companies that were part of the study were classified as “inactive.” Inactive mailboxes are email accounts that haven’t been used in 30 days or more“.
Comments are closed.
