Katie Oakes says, “It’s that time of the year again; the time of sharpening pencils, meeting new teachers and buying new supplies. It’s the back-to-school season, and parents and kids from kindergarten to college are preparing to begin the new year.

At Experian Marketing Services, we’ve been watching the online behavior of back-to-school shoppers through our online intelligence tool, Hitwise®, and compiled three of the biggest trends we’re seeing from this season”.

Back-to-school trends marketers must know

‘Experian Marketing Forward’ Blog

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