‘Beyond Millennials: How to Reach Generation Z’ – ‘Mashable’
Sylvan Lane says, “Millennials are so last year.
As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States’ population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways.
While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media”.
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