Selena Larson says, “It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’reproduced by the same company—like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging.

Facebook has been pushing hard to get mobile-app developers to adopt App Links, its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination. Mobile advertisers, meanwhile, will get you to navigate directly into their apps”.

Facebook Still Thinks It Can Make Apps Work More Like The Web

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