Tom Caporaso says, “The 2014 holiday shopping season is now upon us. It may be too soon for “visions of sugar plums” to dance in children’s heads, but if you manage an e-commerce site, you presumably plotted out your holiday marketing campaign several months ago. After all, according to an Experian Marketing Services survey, nearly 70 percent of marketers began strategizing for the 2013 holidays by August; many started as early as June.

There’s a good reason for that: The holiday season annually accounts for nearly 20 percent of all retailers’ sales (with some estimates citing as high as 40 percent)”.

3 E-Commerce Tips for the 2014 Holiday Season

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