‘Content Marketing: What Separates Success From Failure?’ – ‘Marketing Land’ Article
Eric Enge says, “Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected thought leader and Moz founder Rand Fishkin to join us on a live video broadcast of The Digital Marketing Excellence Show to discuss the reasons why.
What follows in today’s column is a summary of the top lessons from the show, starting with three myths”.
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