Max Taylor says, “Once you’ve established your reputation as a marketer who delivers quality leads to Sales, you’ll be every salesperson’s best friend.

But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative salesperson. And not every industry has a marketing funnel that lends itself well to online qualification beyond the initial consideration stage.

The consideration stage is the second of three stages in the buyer’s journey.​ So what does the savvy inbound marketer do in the hazy, hazard-strewn top of the funnel? What’s the right model for sales and marketing alignment when a lead is actively considering your product, but isn’t sure whether they are ready to commit?”.

How Marketing Can Help Sales Follow Up With Consideration-Stage Leads

HubSpot

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