Kelsey Libert says, “If you’re running experiments and optimizing your presence on social media, it’s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. And if you do that again and again and again, you can get stuck doing the same-old-same-old optimization techniques, ignoring exciting growth opportunities right under your nose.

To get out of that rut, it’s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies”.

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

HubSpot

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