Peter Kafka says, “The last time we checked in on Upworthy, the viral Web-sharing startup, we found that itstraffic was sagging. Not a big deal, said CEO Eli Pariser: The company was training more people to find stuff to share, so it hadn’t spent as much time sharing stuff.

Three months later, Upworthy’s traffic is still headed down. After peaking in November, the site is now back to where it was a year ago. In July, it had about eight million visitors, down from a high of 18 million last fall, according to comScore”.

Upworthy’s Traffic Goes Lower, but Revenue Is Climbing

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