‘Introducing the Content Marketing Team Matrix’ – ‘Econsultancy’ Blog
Chris Lake says, “A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful – cut-out-and-keep guide for content professionals.
The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its popularity, and the feedback I’ve had since I published it.
Since then I’ve been asked many questions, of which two stand out:
- Why does ‘content strategy’ only have one element dedicated to it?
- What kind of skills does a content team need?”.
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