‘13 Awesome ‘Welcome’ Email Ideas’ – ‘Web Marketing Today’ Article
Pamella Neely says, “Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1.
The best part of welcome emails is how easy they are to set up. A few hours invested in a welcome email will immediately put you ahead of half your competitors because only about 50 percent of websites even bother to send a welcome email.
You can, of course, send a series of welcome emails, which is a good idea. But if that seems like too much work, have no fear – even a simple welcome email can deliver nice results. So here’s how to do that”.
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