HubSpot Releases ‘How To Grow With Inbound Marketing’ Book
HubSpot has released a new book called “How To Grow With Inbound Marketing”.
Dharmesh Shah says, “A lot of things can change in five years.
You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career.
No matter what these last five years have held, you can likely look back and say, “Wow, a lot has changed.”
Inbound marketing is no different. Five years ago, Digg was still a thing, Google still indexed tweets in search results, and Farmville was the most talked-about application on Facebook.
Today, inbound marketing is about a lot more than just getting found — successful marketers are using it to attract people to their website, engage prospects, and delight customers. In light of that change, my HubSpot cofounder Brian Halligan and I have released an updated and revised edition of the five-year-old Inbound Marketing book, called Inbound Marketing: Attract, Engage and Delight Customers Online“.
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