‘The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience’ – ‘Copyblogger’ Blog

Josh Haynam says, “On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52′s blog.

By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit”.

The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

‘Copyblogger’ Blog