‘LinkedIn Goes Transparent, Gives Users More Data Control’ – ‘Marketing Land’ Article
Martin Beck says, “LinkedIn announced today that it is giving users more control over their data on the network.
The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads.
This puts LinkedIn closer in line with Facebook, which also gives users the ability to download personal data that includes advertising interactions. Twitter, on the other hand, only gives access to a user’s tweets and, more recently, analytics about how well those tweets have performed. Google+ doesn’t serve advertising, but users can download a variety of social data using Google Takeout“.
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