‘Two Social Media Mistakes You Can’t Afford To Make’ – ‘Business 2 Community’ Article
Nolan O’Brien says, “We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online.
But even if you are, you may be making a pair of social media mistakes that undercut the value you create.
There’s a joke that I heard a couple years ago. It’s not funny, but it resonated with me, partly because I know it happens“.
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