‘Why People Unsubscribe and How It Affects Your Email Growth’ – Silverpop Blog
Loren McDonald says, “Marketers tend to think that when people attempt to unsubscribe, they’re really saying, “Lemme outta here!” Many times, they are … but that doesn’t always translate to “I don’t ever want to hear from you again.”
Knowing why people unsubscribe can help you design a program that answers the concerns unresolved by a simple one-click unsubscribe.
Frequency, Relevance Drive Most Unsubscribes
Frequency – too many emails – is the No. 1 reason why people opt out of email. Relevance, or the lack of it, is a close No. 2. Every survey we reviewed for this series, from 2001 to the present, cited one or both of those reasons for driving unsubscribes”.
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