‘Is social shopping making a comeback?’ – ‘Econsultancy’ Blog
Darryl Adie says, “At one point social shopping was hailed as the future of ecommerce.
Online shopping was supposed to be moving towards becoming a more social and collective experience, whereby users could share their shopping journeys, mimicking the sort of interaction that occurs in physical stores.
However, despite all of these predictions, true social commerce has failed to really gain traction with consumers or retailers”.
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